In today's digital era, social media has become a cornerstone of marketing strategies for businesses of all sizes. However, with increasing competition and noise on social platforms,...
Creativity is an extraordinary human faculty that allows us to invent, imagine, and create. However, to unleash our full creative potential, it is essential to cultivate curiosity....
We live in an information-saturated world with a shrinking attention span. Cutting through the digital noise has become the biggest challenge in marketing today. Traditional methods...
Imagine gliding through the vibrant streets of Lisbon, past historical landmarks and along the picturesque Tagus River, all while pitching your innovative startup idea. This isn’t...
Artificial intelligence (AI) has been transforming numerous industries, and marketing is no exception. AI technology has revolutionized the way businesses approach marketing by providing...
In today’s rapidly evolving world, digital marketing and entrepreneurship have become intertwined with the advancements in artificial intelligence (AI). As technology continues...
“If you don’t understand people, you don’t understand business” Simon Sinek.Let me make a confession first. As an introvert, leading up to the Websummit...
A few months ago I watched a very interesting movie called “The Call of the Wild” that I loved, and coincidentally, I watched it again this week. I couldn’t help...
Last year, talking to a businesswoman at an event, in Lisbon, she told me the following:“Some clients don’t understand my work. They come up with strange objections. They...