In today's digital era, social media has become a cornerstone of marketing strategies for businesses of all sizes. However, with increasing competition and noise on social platforms,...
We live in an information-saturated world with a shrinking attention span. Cutting through the digital noise has become the biggest challenge in marketing today. Traditional methods...
“If you don’t understand people, you don’t understand business” Simon Sinek.Let me make a confession first. As an introvert, leading up to the Websummit...
Last year, talking to a businesswoman at an event, in Lisbon, she told me the following:“Some clients don’t understand my work. They come up with strange objections. They...