Courage is a fundamental virtue in all aspects of life, particularly in the professional realm. As a professional, I have experienced challenges, and one of the most difficult was...
“If you don’t understand people, you don’t understand business” Simon Sinek.Let me make a confession first. As an introvert, leading up to the Websummit...
A few months ago I watched a very interesting movie called “The Call of the Wild” that I loved, and coincidentally, I watched it again this week. I couldn’t help...
Last year, talking to a businesswoman at an event, in Lisbon, she told me the following:“Some clients don’t understand my work. They come up with strange objections. They...
Inbound marketing is a marketing approach that focuses on creating valuable content and experiences that attract potential customers to your brand, rather than interrupting them with...
The power of small habits: how to change your life with the compound effect.Today I want to recommend a book that was recommended to me and has helped me a lot in the past few weeks:...
Empathy is not just an important trait to possess as a human being, it is also a valuable skill to have in the business world. Being empathetic means understanding the needs and desires...
Social media has revolutionized the way that businesses of all sizes approach marketing and brand building. With platforms like Facebook, Twitter, Instagram, and LinkedIn, businesses...
Content marketing is a critical aspect of digital marketing that involves creating and sharing information, messages, and resources with target audiences. The goal of content marketing...